About The Book

Raising Start-Up Finance
Phil Stone

This book provides advice on the different ways of building capital, detailing the many sources of finance, such as business grants and business loans, as well as assessing the true cost of borrowing money...

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Preface

 



Gaining the right type of funding for your business is just as important as gaining funding at all. This consideration is often missed by entrepreneurs. They believe that they have the funds themselves to start the business and do not consider outside funding to be necessary. This could be a fundamental mistake.

If you invest all of your own money into the business, what can you do when things go wrong? By that stage, all of your money has been lost and no funder is going to consider your request for borrowing. If you had gained support from the outset, and left some of your capital in reserve, matters would be entirely different. At least you could do something to rescue the business.

All it needs is for your first customer to be late in paying and you are left high and dry. If you had allowed for such contingencies in your original business plan they would not be detrimental to your business.

Gain the right mix of funding from the outset and you are more likely to succeed. It is not difficult to raise funds provided you adopt the right approach. Funders are in business to lend money. Understand what they want to see and how to approach them and you will gain their support.